Chevrolet and Sebring Announce Alliance;
Corvette to Pace
the 60th Sebring
Chevrolet and Sebring International Raceway announced a multifaceted marketing partnership today that will put Chevrolet in the spotlight at one of America's premier racing venues. Chevrolet is now the Official Car and Official Pace Car of Sebring, two of Sebring's bridges will carry the iconic Chevrolet Bow Tie, and Chevrolet will celebrate Corvette's rich racing heritage at the historic track with displays and promotional programs.
"It's fitting that two icons of American road racing, Chevrolet and Sebring, join forces," said Jeff Chew, Chevy Racing Marketing Manager. "Chevrolet is celebrating 60 years of Corvette in 2012, and Sebring is celebrating the milestone 60th Anniversary Mobil 1 Twelve Hours of Sebring Fueled by Fresh from Florida. Sebring has played a key role in Chevrolet's racing programs for decades, and we look forward to even more success at this legendary venue in the future."
Sebring International Raceway figures prominently in Chevrolet's racing history. John Fitch and Walt Hansgen drove a Corvette to a ninth-place finish overall and a Class B victory at the 12 Hours of Sebring in 1956, the first step onto the world stage that established Chevy's sports car as a contender in top-level competition. Since then, Corvette has scored 24 class wins in the demanding Sebring 12-hour endurance contest. Corvette Racing first participated in the Sebring 12-hour race in 1999, and has scored seven victories in the GT1 class. Corvette will be inducted into the Sebring Hall of Fame on Friday, March 16 - the first American marque to be honored in the Hall of Fame.
"We are pleased to have Chevrolet Corvette join Sebring International Raceway as a major sponsor and marketing partner," stated Sebring President and General Manager Tres Stephenson. "With Corvette's induction into the Sebring Hall of Fame this year, it is fitting to have Corvette pace the field for our 60th Anniversary race. Corvette and Sebring are certainly two iconic names in international endurance racing."
Tickets are available online or by calling 800-626-7223. A limited number of reserved trackside parking/camping spaces are still available.
