(800) 626-RACE   Purchase Tickets
 (800) 626-RACE  Purchase Tickets

Program Advertising

Official Program


America’s premier sports car classic will run March 13-16, 2019, when Sebring International Raceway hosts the 66th Annual Mobil 1 12 Hours of Sebring Take part in the WeatherTech Championship Series and the second race of the Tequila Patrón North American Endurance Cup. Once again, the finest international field of road racing cars and drivers will converge at Sebring to compete in the most grueling endurance race in North America.

The Souvenir Program is published for the 12 Hours of Sebring  in March. 

Deadline for AD SPACE is: 
FEBRUARY 1, 2018

Deadline for AD COPY is: 
FEBRUARY 1, 2018

Reach our motivated buying audience (highlighted by the high-end demographic of the American Le Mans Series fan) by advertising in the  Official publication of the legendary 12 Hours of Sebring!

With over 100,000 in attendance over four days, this event provides your company with the opportunity to reach a variety of customers in one convenient setting. Sebring’s souvenir program is recognized as one of the finest event publications in motorsports. For over five decades, the Sebring program has become a prized keepsake souvenir for race fans attending America’s premier sports car race. The 150+ page program features extensive historical information, team features, records and statistics, entry lists and other track information not available anywhere else.

Sebring programs continually sell out during the race weekend. In addition to distribution to spectators, they are circulated in corporate suites and hospitality centers at the raceway. The Sebring program readership is highlighted by the high-end demographics of the WeatherTech Championship Series.

Sebring’s central location in the State of Florida draws spectators from the major markets of Tampa/St.Pete, Miami, Orlando, Jacksonville, and the Palm Beaches. In addition to the local markets, Sebring has a large national and international following due to its history and prestige. Competitive rates and flexible deadlines make Sebring International Raceway’s official souvenir program an essential element of your marketing plan. Don’t miss your opportunity to be a part of the 64th running of this historic event!

To reserve your space for an ad in the program, fax the order form (PDF) with ad size and contact information to 863-655-1777, attn: Derek Holmes. If you have any additional questions, comments or concerns, please feel free to contact me.


Ariel Starling
Manager, Marketing and Purchasing
Sebring International Raceway
863-655-1777 fax


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